Beyond Service: Hospitality as the True Driver of Customer Experience
In today’s business environment, competition is no longer played only on the price or quality of the product, but on the overall experience that a company is able to offer. In a world where everything is connected, fast and digitalised, the human element is becoming the real key to differentiation. And it is precisely in […]
The State of AI – McKinsey Global Survey (March 2025)
The survey, conducted in July 2024, analyzes how organizations are adopting, implementing and deriving value from AI, identifying key trends, challenges and best practices. Main Themes and Key Ideas: Adoption and Growing Spread of AI: The overall use of AI (both analytical and generative) continues to grow significantly. “More than three-quarters of respondents now say […]
A Journey into Awareness
Every day, a myriad of choices come our way, whispering opportunities, challenges and unexpected crossroads. Some are as small as the cup of coffee in the morning, others as monumental as the foundation on which to build our future. But how many times do we really stop to listen to the internal resonance that accompanies […]
World That Doesn’t Want to Listen
We live in an age of glittering promises, a constant echo of happiness packaged and available at the click of a button. Bright screens capture our attention, an uninterrupted flow of stimuli envelops us, promising entertainment and oblivion. But in this whirlwind of apparent joy, there is a subtle restlessness, a feeling of emptiness that […]
The Dawn of a New Era: When Leadership Lights the Path
We live in a time of radical transformation, an era in which artificial intelligence is rewriting the rules of the game in almost every industry. In this dynamic and continually evolving context, a crucial distinction emerges forcefully, a paradigm shift in the way of conceiving leadership and management: the progressive affirmation of leadership compared to […]
Have you ever understood the inner workings of marketing?
Marketing has always sought to understand what drives people to choose a product, but for decades companies have relied on traditional methods such as surveys, interviews, and focus groups. However, these techniques have an obvious limitation: consumers are often unable to verbally express the true motivations behind their choices, or they tend to provide conformist […]
The water footprint of Artificial Intelligence
Artificial Intelligence (AI) is rapidly transforming our world, offering innovative solutions and improvements in various sectors. However, behind this technological revolution lies an often overlooked problem: the water footprint. While attention is rightly focused on the impact of carbon emissions, it is essential to analyze and understand the water consumption associated with AI to ensure […]
When Artificial Intelligence acts: an introduction to Agents
In the field of artificial intelligence (AI), generative language models (LLMs) have marked a significant breakthrough, demonstrating a remarkable ability to generate text, translate languages, write different types of creative content, and answer questions informatively. However, the evolution of AI has led to the emergence of a new class of systems: AI-based agents. While both […]
AI Voices fool Humans, but Brain responses differ.
People often struggle to distinguish between human voices and AI-generated voices, but our brains respond differently to these two types of voices. This finding was presented at the 2024 Federation of European Neuroscience Societies (FENS) Forum. The study, conducted by Christine Skjegstad and Professor Sascha Frühholz from the University of Oslo, involved 43 participants who […]
Tesla: Predictions for 2029 according to ARK
Tesla: Predictions for 2029 According to ARK Expected Value of $2,600 per ShareAccording to the latest update of ARK’s open-source model, the expected value of Tesla shares in 2029 is $2,600 per share. This value was obtained through a Monte Carlo simulation that considered a series of potential outcomes based on 45 independent inputs. The […]