In today’s business environment, competition is no longer played only on the price or quality of the product, but on the overall experience that a company is able to offer. In a world where everything is connected, fast and digitalised, the human
AI
The modern healthcare system faces immense challenges. An aging global population, the increase in chronic diseases, the increasing complexity of care and the constant pressure
The survey, conducted in July 2024, analyzes how organizations are adopting, implementing and deriving value from AI, identifying key trends, challenges and best practices. Main
Marketers can leverage Google Gemini and NotebookLM to revolutionize their search processes, knowledge management and marketing workflows, enabling significant increases in efficiency and competitive advantage.
Imagine a planet that breathes easier, silent cities where the roar of engines is a faded memory, and a future where clean energy pushes us
Imagine a not too distant future, a technological horizon that is rapidly approaching. A future where machines not only perform tasks, but think, learn and
Europe is at a crucial crossroads, in an era of profound transformations. Pressures on economic growth and competitiveness, exacerbated by an ageing population and slowing
The announcement of o3, OpenAI’s new language model, has sparked a wave of reactions in the tech world and beyond. Amid sensational headlines and bold
In the field of artificial intelligence (AI), generative language models (LLMs) have marked a significant breakthrough, demonstrating a remarkable ability to generate text, translate languages,
Artificial intelligence (AI) is having a profound impact on the world of sports. It is transforming how athletes, coaches, and fans engage with sports disciplines,
Introduction Recent developments in the field of artificial intelligence (AI) have enabled significant strides in identifying human emotions through body language analysis. A team of
People often struggle to distinguish between human voices and AI-generated voices, but our brains respond differently to these two types of voices. This finding was
The advent of autonomous vehicles and drone deliveries promises to radically revolutionize the transportation and logistics sector, with a significant impact on the global economy
Introduction The advertising landscape is continuously evolving, and with the advent of artificial intelligence (AI), we are witnessing a radical shift in how brands communicate
Generative artificial intelligence will change consumption habits by automating the discovery, research, and hyper-personalized curation of products and services. AI agents, integrated into operating systems,
In recent years, large language models (LLMs) have made significant strides in the field of natural language understanding and generation. These models, pre-trained on vast
Generative artificial intelligence (GenAI) is rapidly transforming numerous sectors, including the workplace. The strategic integration of GenAI can significantly enhance learning, offering new opportunities to
A team of researchers from Baylor College of Medicine and Yale University has developed an innovative generative artificial intelligence model called Brain Language Model (BrainLM)
A new computational model reveals how ketamine, a widely used anesthetic and antidepressant, influences brain activity by blocking NMDA receptors in the cerebral cortex. This
In a world of ongoing technological evolution, artificial intelligence (AI) has carved an impressive path, emerging from a niche area of study to become one
The Artificial Intelligence (AI) revolution is now a concrete reality, profoundly influencing our daily lives. This technology, besides offering considerable benefits such as diagnosing diseases
We have always believed that thought, the spark of our intelligence, resided solely in that extraordinary and complex organ enclosed in the skull: the brain.
Imagine for a moment that you are a fish, small and darting, swimming tirelessly in an element that completely envelops it. One day, you meet
1. Introduction: The Trap of Myopia and the Need for a Long-Term Lens The initial reflection on the human tendency to focus on the short
Imagine a person who is at a crossroads: accept a new job with more responsibilities and a potential pay rise, but also involve longer hours
I. Introduction: The Urgency of Taking Back Our Agency In the contemporary world, individuals often find themselves immersed in an incessant flow of information and
Delayed, or deferred, gratification is the ability to resist the temptation of an immediate reward in favor of a more valuable and lasting reward later.
In the vast and complex universe of mental health, innovation plays a crucial role, opening new paths and offering hope to those struggling with often
The concepts of strategy and tactics are fundamental to achieving desired outcomes in a multitude of human endeavors. From the intricate dance of military campaigns
There is a powerful force that resides in each of us, an innate desire to shape the world with our ideas, to transform dreams into
We live in an age of glittering promises, a constant echo of happiness packaged and available at the click of a button. Bright screens capture
In the contemporary business landscape, characterized by growing interconnection and dynamism, organizations are facing increasingly complex challenges. Traditional thought models, often based on linear cause-and-effect
1. The Essence of Elegant Strategies Change is a constant, both on an individual and collective level. However, how we try to induce this change
Imagine being among the first to believe in a revolutionary idea, in a project destined to change the way we live, work or have fun.
We live in a time of radical transformation, an era in which artificial intelligence is rewriting the rules of the game in almost every industry.
Unconscious Language: words in Neuromarketing Words possess an extraordinary power, capable of evoking emotions, shaping perceptions and, ultimately, influencing our decisions. In the dynamic world
Adolescence. Just saying the word evokes a kaleidoscope of contrasting images: slammed doors, eye rolls, blaring music, intense friendships, seemingly insurmountable dramas, and an energy
Cerebral Cortex: Prediction, Novelty, and Schizophrenia A recent study published in Neuron revealed that the cerebral cortex plays a key role in predicting the future, detecting novel
Marketing has always sought to understand what drives people to choose a product, but for decades companies have relied on traditional methods such as surveys,
The nervous system, which includes the brain, the spinal cord, and all the connections to the body’s organs, is the foundation of every experience, emotion,
Europe is at a crucial crossroads, in an era of profound transformations. Pressures on economic growth and competitiveness, exacerbated by an ageing population and slowing
